Trends Are A Dime A Dozen

By Tom Schramski, PhD, CMAA

Volume 3 Issue 18, August 30, 2016

tt152-48c86509-53ea-4bd6-a897-7a6799925a4d-v2The language of today’s healthcare marketplace is infused with the word “trends” … reimbursement trends,trends in innovation, managed care trends, and trends of EBITDA multiples for acquisitions in healthcare.We seemingly cannot escape the self-delusion of perfect timing and prediction.

Leaders of the most successful healthcare companies recognize that trends are important.  However, they primarily focus on building sustainable value that is relatively independent of trends by consistently delivering the kind of results that partners, investors, and buyers appreciate.

Some key value building behaviors for healthcare principals include the following:

  • Know Thyself:  There is a profoundly psychological and personal side of effectively positioning a business.  Successful healthcare executives understand their personal goals and integrate these into their decision making.
  • Be Clear:  A clear vision and clear operational objectives enable internal alignment and allow everyone to make an on-going commitment to great results despite market fluctuations.
  • Stay Fit and Agile:  Business fitness includes a regular review of the operational dashboard for a company, making thoughtful adjustments, and encouraging experimentation with new products and services that could lead to new healthcare business opportunities.
  • Network With Competitors:  The turbulence of the healthcare market often rewards those leaders who seek out competitors for market intelligence and potential partnerships.  Blessed are the affiliators.
  • Be A Customer:  Successful healthcare principals walk in the shoes of their customers.  They understand the value of their product and/or service for the customer and market to that personal meaning, rather than the bottom line of their business.

Underscoring these behaviors and beliefs are basic preparation and discipline that characterize most successful enterprises.  As entrepreneur and Dallas Mavericks owner Mark Cuban noted, “…if you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get there.”  Great advice for today’s healthcare business owners who are looking to build remarkable value for themselves, as well as their employees, customers, and their larger community.

If you would like to personally discuss this article, the value of your company, or how to get the best price when you sell it, you can reach Tom directly at tschramski@vertess.com or 520.975.5347.